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2013 – ADRIANO OLIVETTI – THE STRENGTH OF A DREAM

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DESCRIZIONE / details

Adriano is only twelve when he first enters the family business. At the end of the second world war, after his father’s death, he becomes the leader of Olivetti company. His inspired and enlightened management destabilizes workers, trade unionists, associates and competing entrepreneurs as well. Business isbooming, the Olivetti empire rapidly expands. The typewriter “Lettera 22” becomes a symbol of Italy worldwide and it is even exhibited at MoMA of New York.

But family conflicts inexorably grow, forcing Adriano to give up the leadership of the company to hisyounger brother. Out of the factory Adriano both practices and preaches the utopian system of “the community movement” – already successfully developed inside the factory – by founding small rural centers of solidarity and ethical production. The untimely death of his brother soon compels him to return to the helm of the company.

With his young wife Grazia at his side, Adriano faces the betrayal by Mauro, his lifelong friend. Despite dissenting opinions, he opens a factory in Pozzuoli, in the economically depressed regions of southern Italy. But the hatred of enemies grows and the enterprise goes through hard times.

While the innovative design of the first ever personal computer is already much ahead, Adriano deals with the purchase of Underwood, an American company leader in the market for typewriters. The agreement has just been signed when it turns out to be a trap. But Adriano suddenly dies, unable to attend the recovery of his company and the growth of his beloved daughter Laura.


PHOTOS

 

CAST&CREW

Cast:    Luca Zingaretti, Massimo Poggio, Stefania Rocca, Francesca Cavallin, Elena Radonicich, Francesco Pannofino, Gerardo Mastrodomenico
Production Co.:    Casanova Multimedia, Rai Fiction
Produced by:    Luca Barbareschi
Rai Tv Production:    Marta Aceto, Walter Ingrassia
Director:    Michele Soavi
Executive producer:    Claudio Gaeta
Creative producer:    Saverio D’Ercole
Screenplay:    Franco Bernini, Silvia Napolitano
Production manager:    Antonio Schiano
Cinematography:    Stefano Ricciotti
Film editing:    Pietro Morana
Production design:    Nello Giorgetti
Costume design:    Monica Simenone
Post production manager:    Daniele Tomassetti
Story editor:    Gladis Di Pietro
Assistant director:    Giuseppe Curti
Casting:    Loredana Scaramella, Stefano Oddi

ANNO / YEAR:

2013

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